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User StoriesApril 18th 2023

JOURNIE Rewards And Aeroplan Join Together To Launch Loyalty Partnership

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WATCH: A short video from Ian White to learn more 

We are thrilled to announce the coming together of two high-profile Canadian brands in a new loyalty partnership. Starting this fall, JOURNIE Rewards and Aeroplan will join forces with the goal of providing customers with increased earning and redemption opportunities, greater choice in accessing new benefits, and an unmatched loyalty experience.  "Our strategic partnership with Aeroplan unites two great Canadian loyalty programs and propels Parkland's loyalty and organic growth strategies,” said Parkland Canada President, Ian White. “Parkland’s purpose is to power journeys, and to partner with Canada’s premier travel loyalty program and largest airline is a natural extension of our customer proposition. We are excited to work with Aeroplan to accelerate momentum in our JOURNIE™ Rewards program and provide our customers with even greater choice and value.”  The key focuses of the program include: 

  • Multi-year agreement will create more ways for Canadians to earn and redeem Aeroplan points 

  • When partnership launches in Fall, 2023, Aeroplan and JOURNIE™ Rewards members who link their loyalty accounts will have increased earning and redemption opportunities and greater choice in accessing new benefits   

  • All Parkland’s Canadian fuel and convenience brands to participate, including Ultramar, Chevron, Pioneer, Fas Gas, and ON the RUN 

  • EV charging rewards also planned for JOURNIE™ Rewards and Aeroplan  

 Watch a short video from Ian below to learn more and click here to read the full press release

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