The market leader in customer loyalty, employee engagement and investor confidence


The most trusted source of convenience for fuel and related products focused on non-urban markets


  • Integrity: We will always do the right thing
  • Be ethical in all we do
  • Be trustworthy
  • Meet or exceed legal and industry standards
  • Say what we will do and do what we say
  • People: Respect the needs of customers, employees and others
  • Provide a safe working environment
  • Act responsibly
  • Foster an environment of growth and opportunity
  • Encourage and support involvement in our communities
  • Respect and protect our environment
  • Dialogue with stakeholders
  • Teamwork: Achieve greater results by working together
  • Work collaboratively internally and externally
  • Honor our commitments
  • Hold each other accountable
  • Value diversity
  • Communicate effectively
  • Help others succeed together
  • Success: Set and achieve challenging goals
  • Strive for excellence
  • Encourage and reward team and individual initiative
  • Foster entrepreneurial behaviour and innovation
  • Drive and measure continuous improvement
  • Demonstrate a commitment to learning
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